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bb贝博·国际名酒城
bb贝博·国际名酒城 介绍:
 
 
       bb贝博•国际名酒城,是bb贝博bb贝博打造的华南首席红酒文化主题市场。
      Teehope•International Wine City is managed by TEEHOPE GROUP ,and will be built the South China chief wine culture market.
 
一、项目概况(Project Brief
     项目位于广东省 东莞市城市中央,运河东三路,项目总规划7万平米,一期商业规模达2万平方米,共有近1000间商铺。
     项目将按照国际标准打造成集进出口酒类采购交易、展览展示、酒窖存储、餐饮休闲于一体的全产业链综合服务平台。
     项目属于外向型社区商业,地处东莞市政治、经济、文化、教育、金融、贸易高度集中的莞城区,享有完善的生活和商业配套,是莞城区规模最大的高档精品社区。
 
     The project is located in the center of Dongguan City, Guangdong Province, Canal East Road, about 70,000 square meters.The scale will be up to 20,000 square meters, a total of nearly 1000 shops.
     The project will be designed to provide an unprecedented one-stop platform for all wine--related business,integrating product exhibition,wine trading,wine information and statistics publishing,wine knowledge training,quality examination and evaluation,wine culture showcasing as well as food and recreation.
 
 
二、项目交通(Project traffic
     项目位于东莞核心地带,位置优越,交通便捷、通往东城、南城、万江等东莞各个城区仅10分钟车程,距广深高速、莞深高速入口均为15分钟车程。未来项目将依托莞城发展优势,商业辐射力以城区为中心,覆盖28个镇区及深、广、惠片区。
 
      The project is located in the heart of Dongguan, location, convenient traffic, leading to the East, South City, Wan Jiang, about 10 minutes driving from Guangzhou and Shenzhen, Dongguan-Shenzhen Expressway entrance is about 15-minute driving Future project will rely on the development advantages of Guancheng , commercial radiation forces city center, covering 28 townships.
 
 
三、项目市场定位(Project market position)
1、华南地区首个红酒文化商业展厅。
2、东莞首个培育红酒文化的主题红酒街区。
3、365天永不落幕的“市场+展会”商业模式。 
4、批零一体终端销售模式。
5、东莞市民工作、家庭外”第三生活空间”。
 
1, 'The first wine cultural and commercial showrooms in southern China
2, The first cultivate wine culture theme market in Dongguan 
3, The business model is never ending market and show 
4, wholesale and retail in the same market
5, "the third living space."in Dongguan
 
 
四、项目产品定位(Project product position
1、以进口红酒和国内知名品牌红酒为主。 
2、以国内知名白酒、保健酒、洋酒为辅。
 
1, mainly imported wine and well-known brand of red wine.
2, supplemented by well-known liquor, wine, wine.
 
 
 
五、项目区域分布(Project area distribution
1、国际新世界红酒区.                 
2、国际旧世界红酒区.
3、国产红酒区.                            
4、白酒区.
5、保健酒区.                                      
6、洋酒区.
7、餐饮区(西餐和红酒私房菜)          
8、红酒食品区.
9、奢侈品酒区.                          
10、器皿、包装区.
11、酒鉴定区(品鉴、品质检测、保值升值).
 
1, the international New World wine district.
2, the international Old World wine district.
3, domestic wine district.
4, the white spirit district.
5, health wine district.
6, the liquors distric.
7,dining area (Western-style food and Chinese dinner )
8, red wine-food distric.
9, luxury wine distric.
10, containers and packaging distric.
11 wine identification District (tasting, quality testing, preserve and value appreciation).
 
 
六、项目配套规划(Project supporting planning
1、红酒原料、辅料区.                          
2、酒窖储藏区.
3、酿酒机械设备区.                             
4、酒银行区(买酒、存酒、卖酒、送酒 )
5、名酒旅游区. (国际、国内2条线路:产地、酿造、企业参观)   
6、红酒温泉区.
7、精英俱乐部会所.                                      
8、艺术品展区.
9、商务多功能办公室.                 
10、红酒文化广场.
11、红酒学校.(与技术学校合作)      
12、红酒商学院.
13、举办<<名酒城品牌战略研讨会>>,高端推广.                         
14、举办名酒高峰行业发展论坛,探讨国内外酒业发展新趋势.
 
1, red wine, raw material, accessories district.
2, the cellar storage area.
3, brewing machinery and equipment area.
4, the wine Bank District (buy wine,store wine,sell wine and send wine)
5 the wines tourist area. (International and domestic lines: origin, brewing, company visits)
6, red wine spa area.
7 ,the elite clubhouse club
8, the artwork Pavilion.
9 business multifunction.
10, Red Wine Culture Square.
11, wine school. (Technical schools)
12, wine Business School.
13,,hold the wines City brand strategy seminar ,and will be in high-end promotion.
14, organize the famous forum , and discuss the new trend of the wine industry home and abroad.
 
 
 
 
七、指导思想(Project philosophy
统 一 定 位           
统 一 招 商
统 一 管 理    
统 一 营 运
统 一 服 务
 
Unifie  philosophy
Unifie  the  canvass  business  orders 
Unifie  the  management
Unifie  the  operating
Unifie  the  Service
 
 
八、愿景(Vision
打造中国红酒流通业第一品牌 !

To create the first brand of China wine market!

 

 

 

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